Heavy Duty is Easy Duty for Autocar

Autocar Heavy Duty is Easy Duty for Autocar

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GLC#
GLC09654.40-View header record
Type
Broadsides, posters & signs
Date
1941-1945
Author/Creator
Autocar
Title
Heavy Duty is Easy Duty for Autocar
Place Written
s.l.
Pagination
1 poster Height: 58.2 cm, Width: 43 cm
Primary time period
Great Depression and World War II, 1929-1945
Sub-Era
World War II

One poster entitled, "Heavy Duty is Easy Duty for Autocar" printed by Autocar, dated 1941-1945. Poster features an Autocar truck owned by Art Brockman of Detroit, Michigan, a crane and hauling company. The truck is hauling a 93 ton transformer which is 20 feet high and has a center of gravity eight feet from the top. The scene on the poster is the truck going over a bridge. A young boy is fishing off the bridge and waves at the truck. There is also an image of a transformer plant featuring the same type of transformer that the truck is hauling in the upper left corner. The poster is an advertisement for heavy duty trucks, and reads in part, "If you act at once, you can harness this power. By Government authorization, heavy duty models are now in production for essential commercial hauling. Your Autocar Branch will help you file your application." The title has been written on the back of the poster in pencil.

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