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Autocar Heavy Duty is Easy Duty for Autocar

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Gilder Lehrman Collection #: GLC09654.40 Author/Creator: Autocar Place Written: s.l. Type: Poster Date: 1941-1945 Pagination: 1 poster ; 58.2 x 43 cm.

One poster entitled, "Heavy Duty is Easy Duty for Autocar" printed by Autocar, dated 1941-1945. Poster features an Autocar truck owned by Art Brockman of Detroit, Michigan, a crane and hauling company. The truck is hauling a 93 ton transformer which is 20 feet high and has a center of gravity eight feet from the top. The scene on the poster is the truck going over a bridge. A young boy is fishing off the bridge and waves at the truck. There is also an image of a transformer plant featuring the same type of transformer that the truck is hauling in the upper left corner. The poster is an advertisement for heavy duty trucks, and reads in part, "If you act at once, you can harness this power. By Government authorization, heavy duty models are now in production for essential commercial hauling. Your Autocar Branch will help you file your application." The title has been written on the back of the poster in pencil.

Autocar is a truck manufacturer established in 1897. During World War II, they supplied over 37,000 armored half-trucks, all-wheel-drive prime movers, and standard production models, including the Model U, for the overseas war effort.

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