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Cream of Wheat He Sho' Thinks He's Hidin'

NOT AVAILABLE DIGITALLY Online access and copy requests are not available for this item. If you would like us to notify you when it becomes available digitally, please email us at reference@gilderlehrman.org and include the catalog item number.

Gilder Lehrman Collection #: GLC09779.01 Author/Creator: Cream of Wheat Place Written: s.l. Type: Adveritsement Date: 1920 Pagination: 27.4 x 20.4 cm.

Summary of Content: One undated tin plaque advertising Cream of Wheat. Image contains minstrel imagery of a black chef with a small white child hiding. Tag line reads, "He sho' thinks he's hidin.'"

Background Information: Cream of Wheat used the image of "Rastus" a perjorative term, stereotypically an African American man who always appears happy. IN the 1920s, they replaced the illustration with the photograph ...of Frank L. White (1867-1938). White immigrated from Barbados in 1870 and became a U.S. citizen in 1890. He was working as a master chef in Chicago in 1900 when Cream of Wheat took his photograph to be used on products and advertisements. See More

People: White, Frank L., 1858-1938

Historical Era: Great Depression and World War II, 1929-1945

Subjects: MinstrelStereotypesRace discriminationAdvertising

Sub Era: The Roaring Twenties

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